Cardlytics makes marketing more relevant and measurable through our purchase
intelligence platform. With purchase data from more than 2,000 financial
institutions, we have a secure view into where and when consumers are spending
their money. By applying advanced analytics to this massive aggregation of
purchase data, we make it actionable, helping marketers identify, reach and
influence likely buyers at scale, and measure the true sales impact of their
marketing spend. This collection of debit, credit, ACH, and bill pay data
represented approximately $1.3 trillion in U.S. consumer spend in 2016. In 2016,
our platform analyzed over 18.0 billion online and in-store transactions across
more than 94.0 million accounts in the United States, including one in five
debit and credit card swipes in the United States.
Our founders understood the value of purchase data and have devoted nearly a
decade to engineering a purchase intelligence platform.