Facebook(FB) Company Profile
Reportedly, Facebook Inc. FB has collaborated with Univision Communications Inc. to live stream 46 Liga MX games for an undisclosed amount. Live streaming of these games (also the playoffs) will be available only in the U.S.
Media reports added that the matches will be live streamed on Univision Deportes’ Facebook page as well as the latter’s video tab but devoid of ads. Per media reports, this might be due to the fact that Facebook is still working out the live video ad model. The first match will be live streamed on Feb 18, 2016. Reportedly, in the U.S, Mexican Football commands more viewers than the English Premier League.
Facebook is aggressively promoting “Live” in order to boost its top line further. It intends to capture the opportunity presented by ever increasing video viewing on social media platforms. At its last earning call, Facebook said that video emerged as a “megatrend” on the same lines like mobile.
Last year, it signed deals with media houses and Internet celebrities to churn out more content for its live platform and added a host of new features to Facebook Live. Also, recently, it brought on board an ex-MTV executive, Mina Lefevre, to increase original live video content on the platform.
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