Veeva Systems Inc. (VEEV) Company Profile
Veeva Systems Inc. (Veeva), incorporated on January 12, 2007, is a provider of cloud-based software solutions for the global life sciences industry. The Company offers solutions for a range of requirements within life sciences companies, including multichannel customer relationship management, regulated content and information management, master data management and customer data. The Company offers solutions to areas, including the Veeva CRM family of applications for multichannel customer relationship management to enable coordinated and personalized customer engagement through multiple touch points; Veeva Vault for regulated content management and information management solutions to enable the management of content-centric processes; the Veeva Network master data management solutions for the management of customer master and product master data, and Veeva’s data and data services offerings, including Veeva OpenData for customer reference data and Veeva KOL Data for da ta.
The Company’s professional services include implementation and deployment planning and project management; requirements analysis, solution design and configuration; systems environment management and deployment services; services focused on advancing or transforming business and operating processes related to Veeva solutions; technical consulting services related to data migration and systems integrations; training on solutions, and ongoing managed services, such as outsourced systems administration. The Company offers Veeva Commercial Cloud for the commercial function of life sciences companies.
Multichannel Customer Relationship Management
Veeva CRM, the Company’s multichannel customer relationship management solutions, allow pharmaceutical and biotechnology companies to market and sell to physicians, other healthcare professionals and healthcare organizations across multiple touch points, including in-person, e-mail and online. V eeva CRM provides specialized functionality, such as prescri! ption drug sample management with electronic signature capture, the management of complex affiliations between physicians and the organizations where they work, and the capture of medical inquiries from physicians. The Company has designed and built a specific application for each mobile device platform it support, including Apple iPads, Windows 8 and 10 mobile devices, Windows-based laptops and tablet personal computers (PC).
The Company’s Veeva CRM and Veeva Medical CRM enables physician-facing employees, such as pharmaceutical sales representatives, key account managers and scientific liaisons to manage, track and optimize interactions with healthcare professionals utilizing a single, integrated solution. Its Veeva CLM provides closed-loop marketing capabilities for use in in-person interactions with physicians. Veeva CLM allows customers to replace paper-based materials with interactive electronic marketing presentations while controlling the storage, distri bution, presentation and tracking of promotional materials. Its Veeva CRM Mobile is a mobile application that runs on the Apple iPad and the Windows 8 and 10 platforms, combines the key functionality of Veeva CRM and Veeva CLM to provide users with functionality that helps maximize productivity in the field. Veeva CRM Mobile was designed to provide the functionality needed for pharmaceutical field sales representatives and other users to finish tasks in locations, such as hospitals and physicians’ offices, whether or not an Internet connection is available. Its Veeva CRM Approved Email provides for the management, delivery and tracking of regulatory compliant e-mail communication between sales representatives and physicians.
The Company’s Veeva CRM Engage provides closed-loop marketing capabilities for self-directed physician interactions via the Web. The Company’s Veeva CRM CoBrowse provides closed-loop marketing capabilities for Web-based presentations to phys icians led by the sales and marketing staff of life sciences! companie! s. Its Veeva CRM Events Management enables the planning, management and execution of group meetings with healthcare professionals, and helps life sciences companies track and manage spending in order to meet transparency reporting requirements. Its Veeva Align enables life sciences companies to manage the allocation and alignment of sales and marketing resources to customers across various communication channels and define multichannel plans of action.
Regulated Content Management and Collaboration
Veeva Vault, its cloud-based content and information management solution, is used by its customers across commercial functions, including medical, sales and marketing, and research and development (R&D) functions, including clinical, regulatory and quality. Veeva Vault consists of over nine business applications and its Veeva Vault Platform. Veeva Vault applications each include a data model, deep functionality, and pre-defined workflows required to suppo rt specific industry processes. Veeva Vault can be deployed as an integrated solution across multiple applications, enabling its customers to manage various important documents and related data in a single, global system. The Veeva Vault Platform was built with the content and information management requirements of the life sciences industry in mind, including audit trail capabilities that record actions and updates enabling customers to manage their regulated content and data in a compliant manner. In addition, the Veeva Vault Platform offers functionality across various the Veeva Vault applications, such as searching, content viewing and annotation, workflow and approvals, electronic signatures, reporting and open application programming interfaces to allow for integration with other systems. The Veeva Vault Platform also includes a configuration toolset that allows customers to create their own Veeva Vault applications.
Veeva Vault applications primarily for use by research and development departments of life sciences! companie! s include Veeva Vault eTMF, which is an electronic trial master file application that manages the repository of important documents for active and archived clinical trials and also enables collaboration between the life sciences company sponsoring the trial and its outsourced partners; Veeva Vault Study Startup enables life sciences companies to manage the process of activating investigator sites for clinical trials, accelerating time to first patient enrollment and automating complicated processes while helping to maintain compliance with regulatory requirements and connectivity with Vault eTMF; Veeva Vault Investigator Portal, which manages the collection of documentation and collaboration among trial sponsors, trial sites and the researchers conducting the trials, known as investigators; Veeva Vault QualityDocs enables the creation, review, approval, distribution and management of controlled documents, such as standard operating procedures (SOPs), manufacturing recipes an d specifications, and Veeva Vault Submissions, which helps life sciences companies to gather and organize all the documents and other content that will be included in a regulatory submission to a healthcare authority, such as the Food and Drug Administration (FDA).
The Company’s Veeva Vault Registrations enables life sciences companies to manage, track and report product and registration information around the world, including registration status, variations, health authority questions and commitments and certification requests. Its Veeva Vault SubmissionsArchive is an authoritative source for submissions and correspondence that stores published submissions in a secure, globally accessible repository. Its Veeva Vault PromoMats enables life sciences companies to manage the end-to-end process for creation, approval, distribution, expiration and withdrawal of commercial content across the digital supply chain. Its Veeva Vault MedComms provides life sciences compani es with a single, validated source of medical content across! multiple! channels and geographies.
Master Data Management
Veeva Network Customer Master, the Company’s cloud-based customer master and data management solution, is designed to help life sciences companies create and maintain a single, complete and accurate record of the healthcare professionals and healthcare organizations. Veeva Network Customer Master is an industry-specific, cloud-based customer master software solution that de-duplicates, standardizes and cleanses healthcare professional and organization data from multiple systems and data sources to arrive at a single, consolidated customer master record. Veeva Network Customer Master comes pre-configured with a data model that is specific to life sciences and supports global harmonization, as well as country, market and regional data specifications within a single system. Veeva Network Customer Master also includes an intuitive user interface, free text search and filtering capabilities, and the abili ty to track and measure data quality and operating efficiency through key performance indicators.
Veeva Network Customer Master can be used with Veeva OpenData to simplify the process of data delivery to customers and provide bi-directional integration of requests for data enrichment. Additionally, eeva Network Customer Master can be operated in what it refers to as private mode when data from third-party data providers is uploaded to the Veeva Network solution. In private mode, the bi-directional integration between Veeva Network Customer Master and Veeva OpenData is disabled. Veeva Network Customer Master is also fully integrated with Veeva CRM in order to make the healthcare professional and healthcare organization data available to sales and marketing users. The Company’s Veeva Network Product Master is a cloud-based product master data management offering to help life sciences companies create complete and accurate product master records.
Data and Data Services
Veeva OpenData Customer Data ! provides ! healthcare professional and healthcare organization data that includes demographic and license information, affiliations, and other key data, such as digital profiles crucial to customer engagement and compliance. Its Veeva OpenData Compliance Data identifies and assigns healthcare professional specialty information and license status, including expiration dates, which are required to the compliance processes with respect to certain life sciences activities, such as confirming drug sample eligibility and assigning sales territories. Its Veeva OpenData Data Services manage healthcare professional and healthcare organization data. Its Veeva OpenData Email Services provides e-mail data and e-mail rental services to help improve outreach to healthcare professionals through digital channels. Its Veeva KOL Data and Services provide profile information for important healthcare professionals and other stakeholders, gathered from their conference presentations, published research, cl inical trials, grants, articles and social activity.
The Company competes with Oracle Corporation, IMS Health Holding, Inc., EMC Corporation, Microsoft Corporation, OpenText Corporation and Informatica Corporation.
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